Joan A. Wackell, Owner
Joan's marketing career spans twenty years. She has extensive experience in strategic planning, corporate identity and branding, advertising, public affairs and public relations, community relations, crisis and issues management, direct mail, marketing communications, marketing consulting and project management.
As a public relations consultant, she provided marketing leadership and strategic direction that led to a successful year-long centennial celebration for Worcester Art Museum. Later, as director of marketing and senior officer at the museum, she developed a marketing campaign and team with remarkable results: direction and marketing support for a blockbuster exhibition that significantly increased museum attendance and membership, captured several first place awards for graphic creative excellence, and received print and television media coverage in the United States, Greece, Italy, England and France. Joan also developed a plan for the website project and managed a redesign that resulted in a visually vibrant and dynamic marketing tool.
"Never give up" became her mantra as Chair of the Millbury Public Library Building Committee. In a seven year effort, she shaped the strategic direction that overcame major obstacles, including early negative taxpayer resistance and financial support. Four hundred thousand ($400,000) was raised in individual and corporate donations and state grants totaling $1.3 million were awarded for the project. Ultimately, the town and its residents received a newly renovated and expanded facility which has since become a great source of pride to the community.
Earlier in her career, as director of public affairs with the former Paul Revere Insurance Company, Joan developed a crisis management and communications manual, a media training program and an emergency procedures manual.
Since founding Maestro Strategic Marketing, Joan has developed strategic marketing and public relations plans, and provided marketing consultations for law firms, medical offices, a retail business, insurance and financial-related professionals and others.
Maestro Strategic
Marketing has developed and implemented a diverse range of strategies tailored to meet each clients' unique challenges and goals. Some of these strategies include:
- Print advertising campaigns
- Cable advertising campaigns
- Video and infomercial strategy/production and management
- A publicity campaign that resulted in five articles for one client
- An article that resulted in fifteen client calls within a week of placement.
- Renaming a businesses to more closely align with their services and marketplace.
- New tag line development
- Complete rebranding and identity development
- Website development.
For additional details please visit the Case studies section of this site to read about some of the detailed marketing initiatives developed by Maestro for our clients.
A graduate of Assumption College , Joan earned her APR designation from the Public Relations Society in 1992.
Paul Wackell, eMarketing Associate
Paul joined Maestro Strategic Marketing as an associate in 2004. He also owns Imagine Web Designs, a website design firm, which he founded in 2002. Imagine works with small and medium sized companies to develop online strategies to market their businesses.
Paul's expertise in technology and internet marketing are an integral part of the services that Maestro offers. His primary responsibilities at Maestro are to conduct in depth market research and develop comprehensive integrated strategies that will assist our clients in taking advantage of the wide array of developing technologies and electronic communication channels available to them, to promote their businesses and deliver their marketing messages efficiently and effectively.
He also works closely with Joan to develop strategic plans and corporate identities for clients. His previous experience includes, website design and development, graphic design, computer hardware and software support, stock trader, investment advisor, and photographer.
Paul attended Auburn University in Auburn, Alabama and holds a Certificate in Web Technologies from Worcester Polytechnic Institute.
