Strategic Planning • Marketing • Positioning • Public Relations • eMarketing • Project Management • Advertising • Corporate Identity & Branding

The Strategic Marketing Process — How it Works

  1. Research and Information Phase
    • Business Summary
      • Current business situation and goals
      • Audit of current marketing efforts
      • Products/services profile
      • Sales trends
      • Business strengths/opportunities
      • Business weaknesses/challenges
      • Your competition
    • What's the one thing your business does that no one else does? The uniqueness that sets your business apart.
  2. The Marketing Plan
    • Articulate your goal/s — what you expect the end-result to be
    • Identifying your target markets
    • Articulating your message/s positioning statements
    • Objectives and Strategies
    • Marketing Elements
      • Image / Identity / Brand
      • Advertising
      • Public Relations / Publicity
      • Website
      • Networking
      • Partnerships
      • Community Outreach
      • Customer Service
      • Issues / Crisis / Communications Management
      • Seminars
      • Sales strategies
      • Etc.
  3. The Action Plan
  4. Budget
  5. Results
  6. Consultation and Project Management Support Services
    • Hire vendors
    • Orchestrate activities between vendors to ensure:
      • quality of materials and services
      • brand identity and messages remain consistent across all materials
      • projects run smoothly
      • that you are free to focus on your business activities
From strategic planning to consulting; from corporate identity to branding; from advertising to marketing communications; from public relations to community relations; and from crisis and issues management to project management services, Maestro Strategic Marketing orchestrates creative, effective and integrated marketing solutions for small businesses.
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