By Joan Wackell
Maestro Strategic Marketing
You have a name for your business… great. Now you need a company logo even if your business is a small one.
Your logo is an important part of your overall image. It’s a visual representation of your brand, it provides a unique identity and, if well-designed, differentiates your business from the competition. When it comes to marketing a logo functions as the starting point for all design choices in your business’ marketing materials and programs. (more…)