Maestro Strategic Marketing

Monthly Archive: September 2015

Promoting Your Business with a Newsletter

By Linda Hilliard
Hilliard Communications

strategic marketing basics - using newsletters to market your business and keep your clients informedNewsletters (once called ”house organs”) have been around for centuries. One of the first known newsletters was distributed in England in 1631; it featured news of locals overseas.

Today – there are two types of business newsletters – internal and external. The internal publication is written for a company’s employees with topics ranging from human resources news to company updates and staff features. External newsletters are marketing pieces that are designed to increase business and create an awareness of a company for existing and prospective customers.

An external newsletter can:

  • Spotlight an organization’s services and products
  • Represent a corporate culture and philosophy
  • Personalize the owner(s) and employees
  • Feature testimonials/endorsement from satisfied customers
  • Highlight community involvements
  • Announce new products and programs
  • Share business success stories
  • Provide contact information


The Maestro: Standing out with a well-designed logo

By Joan Wackell
Maestro Strategic Marketing

marketing essentials - Branding - Logo DesignThe Maestro: Standing out with a well-designed logo

You have a name for your business… great. Now you need a company logo even if your business is a small one.

Your logo is an important part of your overall image. It’s a visual representation of your brand, it provides a unique identity and, if well-designed, differentiates your business from the competition. When it comes to marketing a logo functions as the starting point for all design choices in your business’ marketing materials and programs. (more…)

The Maestro: Creating your Business Name

Joan A. Wackell
Maestro Strategic Marketing

naming-your-business-2-marketing-basicsSpeaking Out: The Maestro on Business Names provides several examples of right and wrong names for businesses and points out that a lot is riding on selecting the right name since a wrongly named business could spell disaster. How, then, can you create a business name that gives customers a sense of what the business does, the value it provides and that reflects your market niche?

Starting Point: The Naming Strategy

Develop a naming strategy statement that, once done, will guide you through the process include the following:

  1. A list of what should go into your business name; count on it to keep you on track as you work through the naming process
  2. Picking your Team
  3. Brainstorm Session
  4. Research your competitors
  5. Check for trademarks
  6. Domain name


Speaking Out: The Maestro on Business Names

Joan Wackell

Naming Your new business - the first step in marketing your business widelyWhen you start a new business, choosing the right name is the first and singularly most important thing to do and it is the basis for successful marketing. If you want to put the odds in your favor when naming your business, choose wisely. Remember the scope of where your business name is seen goes beyond the narrow geographic range of yesterday to worldwide today… thanks to the Internet.

Elements to include in creating a business name follow, the name should:

  • Define what your business is and what it does
  • Tell people about your values
  • Speak to the quality of your products and/or services
  • Consider the role that your business name plays in your domain name, search engine rankings and positioning on the worldwide web

Note: A tagline (aka slogan) is always helpful to further define your business name. (more…)